1/26/2024 0 Comments Graphic packaging services![]() ![]() Shelf impact also refers to the fact that your product rarely (or never) stands alone on a shelf. Think of it this way: if all your competitors are using bright colors and big, bold typography, will your elegant white packaging even have a chance to get noticed? Not only does your product packaging need to be different, but it also needs to stand out. Shelf impactĬonsumer goods of a wider use usually have the toughest competition to beat: walk into any supermarket, and you'll notice that each product can be found in several brands. Research into market competitors is a critical part of the design process, but make sure that your package designer of choice is bringing something new and fresh to the picture. That being said, there's a stark difference between conventional and plagiarised. Simply put, neither of these approaches is superior you can choose whichever fits your brand identity better. The packaging designers showcased earlier have some very different approaches: from design industry standards to bold and authentic product packaging that catches the eye. Sometimes, all you need is your brand's name on a simple one-color background (if it worked for Coca-Cola ti might for you too!) Originality Simplicity is a crucial element of effective package design. The result could be a busy, confusing packaging concept that people will avoid. If you're excited about your consumer goods (as you should be), you might be tempted to put excessive information on the packaging: your brand's origin story, information about the production process, an elaborate copy provided by your marketing team. While there is no formula on what will make the perfect product packaging design (it depends on the product of course), there are few principles of good design that you should consider when presented with a packaging concept. If you're feeling overwhelmed by so many great, but different examples of packaging concepts and dread having to put your rough idea into a cohesive freelancer job description - don't fret! A pro in Adobe Creative Suite, this designer can take on pretty much any task: from custom typography to photoshop, whatever you can think of this designer can probably do it! The color combinations are simply magical and the clever use of white space helps keep the designs crisp and modern. Speaking of colorful cans, check out the incredible design skills of this freelancer. We've turned to platforms like Upwork, Dieline, Dribbble, and Behance and created a list of 15 freelancers that can help you with your next packaging project! 1. If you know what you're looking for, we'll help you find the perfect packaging designer. Or simply browse through their portfolios for some packaging design ideas! 15 Great packaging designers you can work with We’ve done the work for you and found some impressive packaging graphic designers you can work with. Still, it can quickly become overwhelming when you have to wade through dozens if not hundreds of package designer portfolios. It’s pretty easy nowadays to find skilled freelancers. So, hiring a profession to design packaging is the best way to go. For example, bright colors may look a bit off if printed on jute, and different package sizes can affect the design. And oftentimes, this means that the packaging designer needs to consider the material of product packaging, and create an appropriate design. ![]() ![]() On the other hand, while the aesthetic appeal is critical, package design is also meant to provide adequate protection for your product. We've all picked up a product in a store just because it looked cool (for me it was an early 2000s holiday in Greece and this Fanta can).īut how important is packaging design really? West Rock's 2018 white paper suggests that a staggering 81% of people have tried something new because of packaging, and 63% have purchased a product again because the packaging was aesthetically pleasing. Need a packaging designer? Here are 15 great freelancers you can work with, and awesome designs from their portfolios to inspire you! Packaging design is almost equally as important as the product itself.
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